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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly

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However, most teasers seem to follow one of three basic formats: 1. THIS IS THE BEST WIDGET EVER MADE 2. THIS WIDGET MAY SAVE YOU UP TO $500 3. ENCLOSED IS YOUR FREE WIDGET
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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
by Robert W. Bly
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