• To respond to inquiries. An inquiry is a request for more information about your product. The person making the inquiry became interested in you through your advertising, publicity, or referral, and represents a “hot” sales lead—someone much more likely to buy than a prospect who has not contacted you. The inquiry fulfillment package should contain enough information to answer the prospect’s questions and convince him to take the next step in the buying process. The hot prospect has already expressed interest in your product, so don’t hesitate to load your inquiry fulfillment package full of
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