this one from John L. Blair, president of the New Process Company, a mail-order clothing manufacturer: Dear Mr. Bly: A memo recently crossed my desk that said I would have to RAISE MY PRICES—NOW—to offset our spiraling operating costs! But I said, “NO! NOT YET!” I know that customers like you, Mr. Bly, expect the BEST VALUE for their money when they shop at NPC. And that’s why I’m going to hold the line on higher prices just as long as I possibly can! . . .
