Here’s exclusive news from a cover letter mailed along with a reprint of a magazine ad: Here’s a fresh-from-the-printer reprint of our latest WALL STREET JOURNAL ad . . . We’ll be running the ad in June because we want potential customers to know more about our latest financial planning services. But, as someone we’ve done business with before, we consider YOU even more important than the “new business” out there. Which is why we’re sending you our new ad months before it will break in the press. You see, we wanted you to be the first to know about our new services which can save you time and
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