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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly

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Question headlines should always focus on the reader’s self-interest, curiosity, and needs, and not on the advertiser’s.

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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

by Robert W. Bly

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