Realizing the benefits of having a clear and collective focus requires more than merely identifying the thematic goal. That goal must then be further clarified by defining the objectives which will make accomplishing it possible. I call these, for obvious reasons, defining objectives. (I originally wanted to call them “big buckets of stuff” but was overruled by my wiser colleagues.) Defining objectives are the general categories of activity required to achieve the thematic goal. Like the thematic goal, defining objectives must be qualitative, temporary, and shared by the leadership team.
Basically OKRs
