When employees get the opportunity to hear their leaders talk about why the organization they joined exists, what behavioral values were used to select them during the hiring process, how the organization plans to succeed, what its top priority is, and who does what at the executive level, they can immediately see how they will contribute to the greater good of that organization. This often sets the tone for their behavior and attitude during their entire tenure with the company and sends them home from work boasting about the professionalism and promise of the company they’re now a part of.
