Playbook Example Lighthouse Consulting Why do we exist? We exist because we believe the world needs more great leaders. How do we behave? We behave with passion, humility, and emotional intelligence. What do we do? We provide services and resources for leaders who want to make their organizations more effective. How will we succeed? We will differentiate ourselves by providing extremely high-touch service, staying relatively small and protecting our unique culture, and leveraging the ideas of world-class subject matter experts. What is most important, right now? Who must do what? Name Title
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