Woodward brought in Humphrey Walters, a consultant who ran a ‘learning and development’ company called MaST International. Together, they set out to effect wholesale culture change, restructuring the players’ experience ‘from driveway to driveway’. That is, from the moment the English players left home to play for their country to the moment they returned, everything would be considered, analysed and aligned with the team’s values, purpose and strategy.
