Legacy: What the All Blacks Can Teach Us About the Business of Life

by James Kerr

Sufficient leadership, knowledge and confidence to implement the game plan ° The transference of leadership and therefore responsibility from the coaches to the players ° The development of leadership ability and composure

The necessity for the group to understand their identity – who they are, what they stand for, and their collective and individual responsibilities as All Blacks

The role of the leader is to know when to reinvent, and how to do it.

The key is not losing momentum.

plan to respond.

Better People Make Better All Blacks

Better People Make Better Leaders

vision driven and values based.’

‘The more you have to play for,’ Gilbert Enoka summarizes, ‘the better you play.’

Leaders connect personal meaning to a higher purpose to create belief and a sense of direction.

what you bring today,’

If our values and beliefs are aligned with the values and beliefs of the organization,

‘Hawthorne Effect’,

intrinsic rather than extrinsic motivation rules the world.

‘The goal was never to beat the competition or to make a lot of money. It was to do the greatest thing possible, or even a little greater.’

‘Your goal should be making something you believe in and making a company that will last.’

‘people don’t buy what you do, they buy why you do it’.

Inspired leaders, organizations and teams find their deepest purpose – their ‘why?’ – and attract followers through shared values, vision and beliefs.

Nietzsche said: ‘He who has a why to live for can bear almost any how.’

At the base are foundation stones with words written on them. ‘Team-First’ is at the centre, surrounded by the Crusader’s other fundamental values: ‘Loyalty’, ‘Integrity’, ‘Respect’, ‘Work-Ethic’ and ‘Enjoyment’. Across the central plinth is one word, ‘Excellence’, the ultimate aim. Connecting the foundation with the apex is a series of columns, each of which has a title: ‘Nutrition’, ‘Physical’, ‘Technical’, ‘Practical’, ‘Teamness’ and ‘Mental’.

add to the legacy.

They grew to understand they had similar challenges as international rugby players and these challenges were better handled collectively than individually. This brought togetherness – they were ‘one’. They . . . went to ‘war’ for each other.

‘My army won because they knew what they were fighting for,’ said Oliver Cromwell, ‘and loved what they knew.’

enabling and empowering the individual by entrusting them with responsibility for the success of the team’.

Leaders create leaders by passing on responsibility, creating ownership, accountability and trust.