The prospect of telling the people involved makes you anxious, even if you aren’t responsible for the decision. In part, it’s because you fear how the conversation will make you feel about yourself: “I’m not the kind of person who lets people down and crushes enthusiasm. I’m the person people respect for finding a way to do it, not for shutting the door.” Your self-image as a person who helps others get things done butts up against the reality that you are going to be saying no. If you’re no longer the hero, will people see you as the villain?