101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

by Vijay Kumar

is the act of “seeing into” a situation or understanding the “inner nature” of what we observe.

most useful insights are nonobvious and surprising.

Note that many observations might lead to one insight or many insights could come out of one observation.

How surprising or nonobvious are these insights?

If an insight is not surprising/nonobvious, does it count as an insight?

Set up the scales in random order to avoid implied priority.

Reverse the polarity of

scales to randomness; avoid preordering or aligning of negative ...

For future projects, when doing a survey or even an interview, apply this concept if possible.

focus on one or two user groups for further concept development?

When moving forward in a project, one can use this method and these results to figure out who their target group is or narrow down their target group (for a product).

chose to focus on this particular group because they make up the majority of the market and represent those who are willing to spend money on new products, services, and experiences

This also would be a factor as to who is focused on as the client when moving forward with a project.

what happens before, during, and after.

Attraction, Entry, Engagement, Exit, and Extension.

describe it?

startle, amuse, amaze?

lose yourself in it?

get it to do what you want?

remember, connect, think, grow?

feel different?

interactions prior

The app/product/service is not the only aspect to be thought of.

Each of the stages of the experience is measured against the six attributes (defined, fresh, immersive, accessible, significant, and transformative).

Can use for rating future projects.

User Journey Map is a flow map that tracks users’ steps through an entire experience.

Will be learning/using User Journey Maps in Systems class for our next project.

Write short descriptions for each insight for establishing shared understanding among team members.

Yes! As all team members can't be present for every step of the way, the short descriptions will help eliminate confusion.