101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

by Vijay Kumar

An insight, according to common definition, is the act of “seeing into” a situation or understanding the “inner nature” of what we observe. It is our learning from an observation through our interpretation by asking the question why. It encapsulates a point of view, a generally acceptable interpretation that we can somewhat objectively rationalize. The most useful insights are nonobvious and surprising.