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Kindle Notes & Highlights
by
Vijay Kumar
Read between
April 26 - April 26, 2018
process starts with the real—we observe and learn from the tangible factors from real-world situations. Then we try to get a full understanding of the real world by creating abstractions and conceptual models to reframe the problem in new ways. Only then do we explore new
innovation
is the act of “seeing into” a situation or understanding the “inner nature” of what we observe.
act of “seeing into” a situation or understanding the “inner nature” of what we observe.
“People so often move a chair a few inches this way and that before sitting on it.”
“Before taking possession of things, people demonstrate their control over them as a declaration of autonomy to themselves.”
Observations
why
reasoning behind their actions and behaviors.
general statement
“People move chairs before sitting on them as a demonstration of their control over it” is a good interpretation but still too specific.
many observations might lead to one insight or many insights could come out of one observation.
clustering patterns.
Gather insight statements.
A common logic frequently used is how one insight is “similar” to another in terms of meanings they share.
Define the clusters.
Semantic Profile
that measures peoples’ attitudes about products, services, experiences, concepts, and similar entities.
semantic ...
This highlight has been truncated due to consecutive passage length restrictions.
to ten most relevant entities for easy comparisons.
Determine the most relevant attributes
Less than ten attribute scales is usual.
adjective pairs
color-coding
negative and positive meanings,
a Semantic Profile to map the various attributes responsible for the differences.
user types.
attribute scales.
generalization that readers differ according to two important attributes—the purpose of what they read and the frequency with which they read. The two attribute scales can be recreational versus purposeful and periodic versus daily.
user experience with five stages—attraction, entry, engagement, exit, and extension
Defined—
Fresh—
Immersive—
Accessible—
Significant—
Transformative—
other modes of communication all can be mechanisms for attracting users to an offering.
what happens when the
user arrives at the experience.
interaction that takes place between employees and customers, the ease with which transactions are done, and the information provided.
happens when the user prepares to depart from the experience.
anything that happens after the experience that keeps the user engaged.
Amazon’s online recommendation system employs an Extend stage strategy by suggesting other book titles or products that have some connection with your purchases.
flow map that tracks users’ steps through an entire experience.
specific activities that occur throughout an experience
higher-level activities
timeline as a flowchart.
Show arrows connecting the nodes to show the flow direction. If needed, include arrows showing feedback loops.
pain points
lanuage barrier, lack of time due to heavy workload, mutiple jobs, no feeking being welcomed
additional layers of information such as video clips of user activities, quotations from user studies commenting on process stages, or layout diagrams showing where activities take place.
