same time as the others. Making things fail is not the only way to sustain sales. The women’s clothing industry is an example: what is fashionable this year is not next year, so women are encouraged to replace their wardrobe every season, every year. The same philosophy was soon extended to the automobile industry, where dramatic style changes on a regular basis made it obvious which people were up to date; which people were laggards, driving old-fashioned vehicles.
