The Design of Everyday Things

by Donald A. Norman

Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.

Design is concerned with how things work, how they are controlled, and the nature of the interaction between people and technology.

But in fact, we humans are amazingly complex.

Good design starts with an understanding of psychology and technology.