There’s no doubt that social media is having a huge impact on sharing and collaboration. But I still maintain that it isn’t driving it. What continues to drive it is the desire to meet with like-minded people, to connect ideas, and to take collaborative action, to achieve something that we couldn’t achieve alone, and to feel good about it. Social media is actually facilitating more face-to-face sharing than ever before. It’s not about the media, it’s about the social.
