Everyone knows that one reason you go to work and do what you do is the hope that ultimately you'll be compensated. But you don't have to say it, and it doesn't have to come through. It should be about the mission. It should be about changing the world. It should be about how you can impact the lives of users, partners, and the employees themselves. It's not just about this big payday. The more you focus on the things that matter when you are talking to people who want to believe in you, the more they will believe in you and the more it will be a sustainable entity.