Livingston: Was there ever a time when a competitor did something that made you fearful? Currier: iVillage started copying us, and I was very worried about it for probably a year, and then it all just faded away. Probably because it's hard to get the engineers, the psychologists, and the writers to talk to one another. You've got to build a culture and communication amongst a small group of people so that they can get things done.