Temptation 3 Even CEOs who resist the temptation to protect their status and to be popular with their direct reports sometimes fail. Why? Because even if they are willing to hold their direct reports accountable, they are often reluctant to do so because they don’t think it’s fair. That’s because they haven’t made it clear what those direct reports are accountable for doing. Why don’t they make these things clear? Because they give in to yet another temptation: the need to make “correct” decisions, to achieve certainty.
