Amalia P.’s Kindle Notes & Highlights

Contagious: Why Things Catch On, by Jonah Berger

Diminishing sensitivity reflects the idea that the same change has a smaller impact the farther it is from the reference point.

See Amalia P.’s 3 notes & 23 highlights

Contagious: Why Things Catch On

Contagious: Why Things Catch On

by Jonah Berger

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