Amalia P.’s Kindle Notes & Highlights

Contagious: Why Things Catch On, by Jonah Berger

Behavioral residue is the physical traces or remnants that most actions or behaviors leave in their wake.

See Amalia P.’s 3 notes & 23 highlights

Contagious: Why Things Catch On

Contagious: Why Things Catch On

by Jonah Berger

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