Amalia P.’s Kindle Notes & Highlights

Contagious: Why Things Catch On, by Jonah Berger

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Making things more observable makes them easier to imitate, which makes them more likely to become popular.

See Amalia P.’s 3 notes & 23 highlights

Contagious: Why Things Catch On

Contagious: Why Things Catch On

by Jonah Berger

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