Panda is part and parcel of the story. It’s an essential part of the narrative. The same can be said for Blendtec’s Will It Blend? campaign. It’s impossible to tell the story of the clips where the blender tears through an iPhone without talking about a blender. And without recognizing that the Blendtec blender in the videos must be extremely tough—so strong that it can blend almost anything. Which is exactly what Blendtec wants to communicate.
