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Take Will It Blend? and the hundred-dollar cheesesteak at Barclay Prime. Both stories evoke emotions like surprise or amazement: Who would have thought a blender could tear through an iPhone, or that a cheesesteak would cost anywhere near a hundred dollars? Both stories are also pretty remarkable, so they make the teller look cool for passing them on. And both offer useful information: it’s always helpful to know about products that work well or restaurants that have great food.
People share things that make them look good to others.
The desire for social approval is a fundamental human motivation.
We look to others for information about what is right or good to do in a given situation, and this social proof shapes everything from the products we buy to the candidates we vote for.
People like to pass along practical, useful information.
One of the main tenets of prospect theory is that people don’t evaluate things in absolute terms.
evaluate them relative to a comparison standard,
“Beware of Greeks bearing gifts.”
“never trust your enemies, even when they seem friendly.”
it is exactly when they are making such overtures that you should be ...
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