The harder part is cutting through the clutter. There are lots of good restaurants and helpful websites, so we need to make our product or idea stand out. We need to highlight incredible value and use the Rule of 100. Like Vanguard, we need to package our knowledge and expertise so that people learn about us while they pass it along. We need to make it clear why our product or idea is so useful that people just have to spread the word. News you can use.
