Most products, ideas, and behaviors are consumed privately. What websites do your coworkers like? Which ballot initiatives do your neighbors support? Unless they tell you, you may never know. And though that might not matter to you personally, it matters a lot for the success of organizations, businesses, and ideas. If people can’t see what others are choosing and doing, they can’t imitate them. And, like the binge-drinking college students, people might change their behavior for the worse because they feel their views aren’t supported.* Solving this problem requires making the private public.
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