JoAnn’s Kindle Notes & Highlights

Contagious: Why Things Catch On, by Jonah Berger

3%

So when something comes along that offers better functionality or does a better job, people tend to switch to it.

See JoAnn’s 53 highlights

Contagious: Why Things Catch On

Contagious: Why Things Catch On

by Jonah Berger

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars