My cousin’s experience makes for a nice story, but when you look closer there is also a huge amount of useful information hidden in the narrative: (1) Topcoats look great but aren’t really warm enough for a bitter East Coast winter. (2) Down coats make you look like a mummy, but they’re worth getting if you want to stay warm. (3) Lands’ End makes a really warm winter coat. (4) It also has outstanding customer service. (5) If something goes wrong, Lands’ End will fix it. These are just a handful of the nuggets of knowledge woven into a deceptively simple story.
