Gary Thaller

16%
Flag icon
But game mechanics also motivate us on an interpersonal level by encouraging social comparison. A few years ago, students at Harvard University were asked to make a seemingly straightforward choice: which would they prefer, a job where they made $50,000 a year (option A) or one where they made $100,000 a year (option B)?
Contagious: Why Things Catch On
Rate this book
Clear rating
Open Preview