People tell stories for the same reasons they share word of mouth. Some narratives are about Social Currency. People tell the story of going through the phone booth to get into Please Don’t Tell because it makes them look cool and in the know. Other stories are driven by (high arousal) Emotion. People tell the story of Will It Blend? because they are amazed that a blender could shred marbles or an iPhone. Practical Value also plays a role. People share the story of how their neighbor’s dogs got sick after eating a certain type of chew toy because they want your dog to avoid the same fate.
