Where Does Funding Fit into All This? It’s funny to note how the 37signals folks went from “Outside money is Plan B” to “Outside money is Plan Z” between their last two books: Getting Real and Rework (37signals.com). Once you’re profitable, it’s easy to make such a declaration, but some times are certainly better than others to consider external funding (see Figure 1-5). Figure 1-5. Ideal time to raise funding
