Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

by Ash Maurya

Customers don’t care about your solution. They care about their problems.

With each workshop, I continually tweaked the slide deck content for better flow and doubled pricing until I hit some resistance.

Split broad customer segments into smaller ones. I’ve worked with startups that felt the problems they are solving are so universal, they apply to everyone. You can’t effectively build, design, and position a product for everyone. While you might be aiming to build a mainstream product, you need to start with a specific customer in mind. Even Facebook, with its now 500 million+ users, started with a very specific user in mind: Harvard University students.