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Kindle Notes & Highlights
by
Bill Aulet
Read between
August 12 - December 23, 2017
Geoffrey Moore’s Crossing the Chasm
W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy
Brian Halligan and Dharmesh Shah’s Inb...
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Steve Blank’s Four Steps to t...
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Eric Ries’s The Lea...
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Ash Maurya’s Runn...
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Alex Osterwalder and Yves Pigneur’s Business ...
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“In concept, concept and reality are the same, but in reality, concept and reality are not the same at all.
now I know that entrepreneurship can be taught.
The first myth is that individuals start companies.
Teams start companies. Importantly, a bigger team actually adds to the odds of success.
More founders = better odds of success
The second myth is that all entrepreneurs are charismatic and that their charisma is a key factor in success.
more important than being charismatic, entrepreneurs need to be effective communicators, recruiters, and salespeople.
The third myth is that there is an entrepreneurship gene, that certain people are genetically predisposed for success in starting companies.
there are real skills that increase the odds of success, such as people management, sales skills, and the topic of this book, product conception and delivery.
These skills can be taught. They are not genetically gifted to a few lucky souls.
People can adapt and learn new behaviors, and entrepreneurship therefore can be broken down into discrete behaviors ...
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The real reason why MIT is so successful at creating new companies is a combination of spirit and skills.
At MIT there is a culture that encourages people to start companies all the time and everywhere, much like in Silicon Valley, Israel, Tech City in London, and Berlin today. Role models are everywhere, and they are not abstract icons, but rather very real people no different from you.
They become infected with the “entrepreneurial virus,” believing in the benefits of launching a new venture.
Innovation = Invention ∗ Commercialization
the capability to commercialize an invention is necessary for real innovation. An entrepreneur, then, serves primarily as the commercialization agent.
“user entrepreneurship