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In both the sodium and the income examples, we’re missing context. The easiest way to give meaning to these relative comparisons is by using percentages. It would mean something if I told you that Granola Bar A has 50 percent more sodium than Granola Bar B, or that Uncle Al’s income fell 47 percent last year. Measuring change as a percentage gives us some sense of scale.
Naked Statistics: Stripping the Dread from the Data
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