I’ve worked with thousands of guys over the years, and here are a few examples of the fitness wins they’ve shared with me: Getting asked for advice in the gym Getting more attention from the opposite or same sex Feeling more confident and competent inside and outside of the gym Being more productive at work Eating desserts guilt-free Looking fantastic in a suit Setting a good example for their kids Enjoying outdoor activities again Eliminating aches and pains Trying new physical challenges like a hiking, biking, or running
