The formula for a fad diet is simple: “It’s not your fault you’re overweight and unhealthy.” “Jerks keep saying it’s because you eat too much junk and food in general and move too little, but they’re wrong. You’re not lazy and undisciplined. You’re a victim of bad science and worse food.” “New research shows you what to blame.” “And we’ve strung it up like a pinata for you to bludgeon into ribbons. Strike it down with all your hatred and your journey to the dark . . . er, light . . . side will be complete.” “Avoid this thing at all costs and you’ll live happily ever after.” “Celibacy is the
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