For our purposes here, remember that our goal isn’t just good workouts or on-target eating. It’s hitting the pool or beach with confidence. It’s throwing away the scale because you don’t need it anymore. It’s the surprise on people’s faces when they haven’t seen you in a while. It’s the newfound intimacy in your love life. In short, bingeing on ice cream and missing workouts aren’t little “oopsies” that you can erase with the right thoughts. They’re direct threats to your overarching objectives. Remember that when you come face to face with sticky willpower challenges.