The Myth of the Garage

by Chip Heath

That’s what sticky ideas do – they make people feel something. Change comes from feeling, not facts.

“lack of recognition” as a key reason for leaving a job.

A good statistic is one that aids a decision or shapes an opinion. For a stat to do either of those, it must be dragged within the everyday. That’s your job – to do the dragging. In our world of billions and trillions, that can be a lot of manual labor. But it’s worth it: A number people can grasp is a number that can make