So how do you put your willpower to work? You think about it. Pay attention to it. Respect it. You make doing what matters most a priority when your willpower is its highest. In other words, you give it the time of day it deserves. WHAT TAXES YOUR WILLPOWER Implementing new behaviors Filtering distractions Resisting temptation Suppressing emotion Restraining aggression Suppressing impulses Taking tests Trying to impress others Coping with fear Doing something you don’t enjoy Selecting long-term over short-term rewards