The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

by Gary Keller

Quadrant 1. Big & Specific: “What can I do to double sales in six months?” Now you have all the elements of a Great Question. It’s a big goal and it’s specific. You’re doubling sales, and that’s not easy. You also have a time frame of six months, which will be a challenge. You’ll need a big answer. You’ll have to stretch what you believe is possible and look outside the standard toolbox of solutions. See the difference? When you ask a Great Question, you’re in essence pursuing a great goal. And whenever you do this, you’ll see the same pattern—Big & Specific. A big, specific question leads to a big, specific answer, which is absolutely necessary for achieving a big goal. So if “What can I do to double sales in six months?” is a Great Question, how do you make it more powerful? Convert it to the Focusing Question: “What’s the ONE Thing I can do to double sales in six months such that by doing it everything else will be easier or unnecessary?” Turning it into the Focusing Question goes to the heart of success by forcing you to identify what absolutely matters most and start there. Why? Because that’s where big success starts too.