Extraordinary results require you to go small. Getting your focus as small as possible simplifies your thinking and crystallizes what you must do. No matter how big you can think, when you know where you’re going and work backwards to what you need to do to get there, you’ll always discover it begins with going small. Years ago, I wanted an apple tree on our property. Turns out you can’t buy a fully mature one. The only option I had was to buy a small one and grow it. I could think big, but I had no choice but to start small. So I did, and five years later we had apples. But because I thought
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