Creativity dances to a different tune. Once you flip that switch, things get a bit chaotic. Ideas start buzzing. Images start popping into your head. Fragments of all kinds of data find their way into orbit. We’re pulled in one direction, then suddenly our instincts send us flying in another. Material collides and fuses, disappears and reappears. This chaos is essential to the creative process. A breakthrough occurs when pieces happen to come together in unique and harmonic ways.
