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Don’t confuse creativity and imagination with “thinking” either. Ray Bradbury said that thinking is the enemy of creativity because it’s self-conscious. When you think you sit calmly and try to reason through something in a structured, logical way. Creativity dances to a different tune. Once you flip that switch, things get a bit chaotic. Ideas start buzzing. Images start popping into your head. Fragments of all kinds of data find their way into orbit. We’re pulled in one direction, then suddenly our instincts send us flying in another. Material collides and fuses, disappears and reappears.
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