Murder Must Advertise (Lord Peter Wimsey, #10)

by Dorothy L. Sayers

With a vacant wonder he gazed upon the twinkling sky-signs, as though, ignorant astronomer, he knew nothing of the creative hands that had set these lesser lights to rule the night.

“The terror induced by forests and darkness,” said a mocking voice from somewhere over her head, “was called by the Ancients, Panic fear, or the fear of the great god Pan. It is interesting to observe that modern progress has not altogether succeeded in banishing it from ill-disciplined minds.”

Where, Bredon asked himself, did the money come from that was to be spent so variously and so lavishly? If this hell’s-dance of spending and saving were to stop for a moment, what would happen? If all the advertising in the world were to shut down tomorrow, would people still go on buying more soap, eating more apples, giving their children more vitamins, roughage, milk, olive oil, scooters and laxatives, learning more languages by gramophone, hearing more virtuosos by radio, re-decorating their houses, refreshing themselves with more non-alcoholic thirst-quenchers, cooking more new, appetizing dishes, affording themselves that little extra touch which means so much? Or would the whole desperate whirligig slow down, and the exhausted public relapse upon plain grub and elbow-grease?