“I see. Just something about ‘Better than Butter and half the price.’ Simple appeal to the pocket.” “Yes, but you mustn’t knock butter. They sell butter as well.” “Oh!” “You can say it’s as good as butter.” “But in that case,” objected Mr. Bredon, “what does one find to say in favour of butter? I mean, if the other stuff’s as good and doesn’t cost so much, what’s the argument for buying butter?” “You don’t need an argument for buying butter. It’s a natural, human instinct.”
