Of such a progression of sentences, each tugging the reader forward until he is hooked, a writer constructs that fateful unit, the “lead.”
What is "the lead" in our profession - technical writing. Is it a clear sentence that affirms to the reader that they have found the exact bit of information for which they were looking? Such as, "There are a number of methods available for encoding a repeat policy in uAchieve. No matter how odd your instittuion's policy may seem, uAchieve is flexible enough to enforce it through a well-structured requirement."
