Printing wasn’t baubles and bracelets—it was words and ideas. Also, this was basically the internet of its day; it was exciting. And just like the internet today, printing in the fifteenth century was all problems, all the time: How do you store the ink? How do you mix the metal? How do you mold the type? The answers changed every six months. In every great city of Europe, there were a dozen printing houses all trying to figure it out first. In Venice, the greatest of those printing houses belonged to Aldus Manutius, and that’s where Gerritszoon went to work.