The world has come a long way since the days of the printing press. Information is no longer a scarce commodity; we have more of it than we know what to do with. But relatively little of it is useful. We perceive it selectively, subjectively, and without much self-regard for the distortions that this causes. We think we want information when we really want knowledge. The signal is the truth. The noise is what distracts us from the truth.