Kenneth Bernoska

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It is often possible to make a profit by being pretty good at prediction in fields where the competition succumbs to poor incentives, bad habits, or blind adherence to tradition—or because you have better data or technology than they do. It is much harder to be very good in fields where everyone else is getting the basics right—and you may be fooling yourself if you think you have much of an edge.
The Signal and the Noise: Why So Many Predictions Fail-but Some Don't
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